Your sponsorship commitment supports WHFA’s primary educational and informational activities, focusing on increasing professionalism at both the executive and staff levels.
- Annual Conference and Expo. Open to every segment of the home furnishings industry and made possible largely through the regional support of the WHFA sponsors.
- Market Seminars provide free business education on a variety of topics. Seminars are offered at each market, reaching over 350 furniture professionals annually.
- WHFA Academy Training, high performance education, and Regional Networking Meetings bring focused presentations and forums to our mutual customers at a grassroots level, enabling retailers, manufacturers and suppliers the opportunity to share ideas and concerns in a relaxed facilitated environment.
- Access to industry peers through a multitude of networking opportunities and social events. Market cocktail receptions, Board Meeting receptions, Conference receptions, breakfast and luncheon meetings.
- Authoritative information communicated through WHFA’s official publication, Western Retailer (reaching more than 10,000 retailers regionally).
- Specific information services offered through WHFA’s office.
As a WHFA sponsor, you support these initiatives:
- Development and promotion of local educational programs
- Reduced registration fees/costs of programs for retailers
- In-depth research for special reports published in the Western Retailer
- Communication of legislative issues that affect the home furnishings industry
As a WHFA sponsor, you also become a highly valued member of WHFA and are entitled to all the privileges and courtesies of membership.



