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Publications
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Non Member Price:
$75.00
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Member Price:
$24.00
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Advertising & Planning Calendar
The Advertising & Planning Calendar is a complete guide for planning advertising, promotions and upcoming events.
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Non Member Price:
$10.00
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Member Price:
$0.00
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California Truth in Advertising Guidelines
The Western Home Furnishings Association and the Consumer Federation of California are pleased to provide you “Truth in Advertising Guidelines.” This booklet is designed to assist California retailers in adhering to advertising laws and regulations.
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Non Member Price:
$25.00
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Member Price:
$0.00
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Creating a Successful Internship Program Guide
This full service guide will walk you through the steps necessary to create a successful internship program in your store, plus provide college listings and contacts in ten western states.
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Fashion a Career Brochure
This brochure is designed primarily for retailers to use in their store locations, at job fairs and in other venues where they might find it useful.
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Furniture Retailing 101 Books
This book series written by industry veteran Jim Green will help bring new entrants into our industry up to speed and help them become far more productive and effective, faster. This series should be required reading for anyone entering the furniture industry with its practical, nuts and bolts information that is timely and accurate.
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Non Member Price:
$29.95
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Member Price:
$29.95
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It Can Be Easy Being Green DVD
Educate Your Customers on Sustainability with It Can Be Easy Being Green
Green is in the news and in the awakening consciousness of the consumer. With it comes confusion as to what we can do and what is really “green.” This continuous loop DVD will help educate your customers and your sales staff about the true components of sustainability in the products you sell.
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Non Member Price:
$200.00
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Member Price:
$89.00
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Job Descriptions Manual
Compiled specifically for the home furnishings industry by home furnishings retailers, WHFA's Job Descriptions Manual should be used as an industry guideline for creating your comapny's own job descriptions.
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Non Member Price:
$15.00
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Member Price:
$7.50
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NHFA Refections of Excellence: Strategies for Sucess
This marketing handbook is filled with essential information to help retailers exceed their customers’ expectations, to build solid relationships and to bring shoppers back again and again to buy from them.
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Non Member Price:
$400.00
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Member Price:
$200.00
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NHFA Retail Performance Report
The Retail Performance Report is based on operating figures provided by representative retailers in every part of the country. Comparatives by sales volume, geographic region and product emphasis enable you to pinpoint weaknesses and strengths. The Retail Performance Report is the ultimate "Do It Yourself" guide to measuring the productivity and profitability of your company.
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Non Member Price:
$399.00
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Member Price:
$299.00
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Store Procedures & Managing Guidelines
The only guidebook of its kind for the home furnishings industry. Help your business run smoother, more efficiently and more profitably with this easy to use, step by step guidebook for creating your own company's procedures. This comprehensive fude was written for retailers by retailers and industry experts.
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