Meet the WHFA Staff
Sharron Bradley - Executive Director
(916) 960-0345
Association Executive Manager
Industry Liaison
Program Development
Kaprice Crawford - Assistant Executive Director / Membership Director
(916) 960-0346
Membership Director
Membership Recruitment
Program Vendor Liaison
Mike Hill - Membership Development & Services
(916) 960-0263
Membership Recruitment & Services for Alaska, Arizona, Colorado,
Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington and Wyoming
Program Vendor Liaison
Adam Gardner - Membership Development & Services
(916) 960-0291
Membership Recruitment and Services for California
Program Vendor Liaison
Cindi Williams - Director of Events
(916) 960-0277
Board Liaison, Director of Education, including Annual Conference and Academy, Manager of WHFA RRC at the Las Vegas Market, Sponsorship Director, Tradeshow Director, Advertising Manager
Melissa Dressler - Editor / Communications Team Leader
(916) 960-0385
Western Retailer Managing Editor
Web Content Manager, Copywriter
Social Media / Industry Media Contact
Lisa Tilley – Graphic Designer / Project Management
(916) 960-0349
Western Retailer Designer
Web Designer
Creative Project Manager
Jef Spencer - Operations Director / Warehouse Manager
(916) 960-0386
Program Development Assistant
Delivery / Warehouse / Lighting Products Manager
Operations Administration
Janice Carlson - Business Manager
(916) 960-0347
Accounting Manager
Accounts Payable & Receivable
Tax Reporting & Auditing
Melody King - Accounting Assistant
(916) 960-2476
Accounts Receivable
Administrative Support
