Western Home Furnishings Association’s website, www.WHFA.org, is where home furnishings professionals go to find resources, tools, training, industry information, guidance and advice to help them run a more successful and profitable business.
Banner ads appear on strategically placed pages on the website, resulting in exposure to thousands of people in the home furnishings industry.
Let us help you choose the ad placements that will maximize your advertising dollar.
- WHFA continuously drives traffic to www.whfa.org with at least five targeted email campaigns a month.
- Once retailers arrive, they spend an average of 10-25 minutes on the site while visiting an average of 5-8 pages per visit. (Source: Google Analytics)
- WHFA’s website, www.WHFA.org, reaches home furnishings retailers who are making decisions about which furniture lines to carry or what business services to buy.
Call WHFA at (800) 422-3778 for a custom advertising plan for your business.
Online Launch Pad
The Launch Pad is prime real estate located on the Western Home Furnishings Association’s website. This custom-created space is designed to support suppliers and manufacturers in the introduction of their new products and product innovations. The Launch Pad is available for three months to help market your exclusive launch.
The sky’s the limit! Visualize three months of sheer exposure. You reserve it, you personalize it and you create it! WHFA provides added marketing and press exposure through multiple channels.
Qualifying Criteria for the Launch Pad:
- New technology release or substantial advancement in technology
- New product line
- New design
- New green innovation or green development
- New program or service
*Cosmetic enhancements are not considered new innovations.
*New is defined as within the last 6 months.
*Qualifying Company must not have been represented on the Launch Pad within the past 6 months.
Pricing & Benefits
For only $600 you will receive:
- Three month exposure to the industry on the WHFA website
- Launch Pad Landing page announcement
- Full page of individual created advertorial plus link to your website
- Press Release to all industry media outlets
- Email blast to the WHFA Membership announcing new product innovation
Format & File Prep
When submitting your materials for The Launch Pad, please keep these specs in mind:
- Maximum word count for product description is 750 words (Include all product specs)
- Company logo (Must be 72 dpi, RGB and saved as a .jpg or .gif)
- Product Photos (must be at least 2” x 2”, 72 dpi, RGB and saved as a .jpg)
- Website link
- Contact information
- Optional: Banner ad for page -- must comply with web ad sizes listed above
