Serving Home Furnishings Retailers In Alaska, Arizona, California, Colorado, Hawaii, Idaho,
Montana, Nevada, Oregon, Utah, Washington & Wyoming

Sharron Bradley - Executive Director
(916) 960-0345

  • Association Executive Manager
  • Industry Liaison
  • Program Development
Kaprice Crawford - Assistant Executive Director / Marketing Director
(916) 960-0346

  • Director of Marketing
  • Membership Recruitment
  • Program Vendor Liaison
Mike Hill - Membership Manager
(916) 960-0263

  • Membership Recruitment & Services for Alaska, Arizona, Colorado,
    Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington and Wyoming
  • Program Vendor Liaison
Margie Jacobs - Membership Services Specialist
(916) 960-0199

  • Membership Services
  • Program Vendor Liaison
  • New Member Orientation
Adam Gardner - Membership Development & Services
(916) 960-0291

  • Membership Recruitment and Services for Northern California
  • Program Vendor Liaison
Melissa Robinson - Communications Planning Manager
(916) 960-0349

  • Western Reporter Publisher
  • Publication / Promotional Production
  • Advertising Coordinator
Melissa Dressler - Western Reporter Managing Editor & Webmaster
(916) 960-0385

  • Western Reporter Managing Editor
  • Webmaster
  • Copywriter / Proofreader

 
Rebecca Arnn - Creative Director
(916) 960-0350

  • Western Reporter Art Director
  • Graphic Designer
Cindi Williams - Director of Events
(916) 960-0277

  • Board Liaison
  • Director of Education, including Annual Conference and Academy
  • Manager of WHFA RRC at the Las Vegas Market
  • Sponsorship Director
  • Tradeshow Director
  • Special Events Director
Jef Spencer - Operations Director / Warehouse Manager
(916) 960-0386

  • Program Development Assistant
  • Delivery / Warehouse / Lighting Products Manager
  • Operations Administration

Janice Carlson - Business Manager
(916) 960-0347

  • Accounting Manager
  • Accounts Payable & Receivable
  • Tax Reporting & Auditing
Melody King - Accounting Assistant
(916) 960-2476

  • Accounts Receivable
  • Administrative Support
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100 percent member-owned and the western affiliate of National Home Furnishings Association.
WHFA services independent home furnishings retailers in: Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington and Wyoming.



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