Retailer Resource Center
 Seminar Descriptions
Wednesday, August 4
There is No Such Thing as a Browser
Cathey Manley, Cathey Manley & Associates, Ltd.
This is an upbeat seminar that helps you to understand “WHY” the customer says, “I am just looking” and how to get your salespeople to understand it and answer it.
Business Survival/WHFA Academy Series sponsored by World Market Center – World Forum Room
Intensive Management Training: Morale, Motivation and Measurement
Presented by Jeff Hiller
Most managers believe they should be getting more from their staff, but few know where to begin. This is a hands-on presentation where retailers can learn how to foster a proprietary sense for the business, set mutual expectations and encourage performance. Recommendations are specific, well-supported and proven in the market.
Turning your Website into an ROI Powerhouse
Mark Van Winkle, STORIS, Inc.
Do you currently have an eCommerce presence, however you’re not using it to your full advantage? Or have you contemplated creating an online store, but fear it’s not the right fit for your customer? This dynamic seminar will provide numerous tips, including the features necessary for an eCommerce site to be a revenue generator, while also maximizing your customer’s shopping experience. Learn how eCommerce can boost sales and improve processes for your retail enterprise. Whether you’re an SMB, or a large size retailer, this seminar is for you.
The Marketing Trifecta—Email, Google Local and Video
Ken Mahar, Email Broadcast
This all-new seminar will focus on the three best ways to get people in the door and keep them coming back once they are customers. No other marketing tools offer the same power/cost ratio than expertly implementing email, Google and video marketing. This dynamic presentation by Ken Mahar is sure to be well attended so get there early. Bring a business card for a door prize!
True Cost of Home Delivery
Kevin Truett, Speedy Delivery LLC.
One of the most common complaints we hear from furniture dealers today is the headache they receive when dealing with home deliveries. This workshop is designed to identify the true cost of home delivery and how to eliminate the headaches. We’ll outline over a dozen hard costs directly associated with home delivery, from employee wages to damage and liabilities; we’ll talk about reducing your cost and improving your bottom line. Join us as we also compare side-by-side the advantages and disadvantages of outsourcing your home deliveries. Save time, save money and increase profits!
Thriving in the New Retail Climate
Brad Huisken, IAS Training
Brad Huisken will detail in a fun and motivational seminar how to thrive in today’s retail environment. It is the consistent application of good, sound retail business principles that will allow a furniture retailer to not only survive, but thrive. The retail furniture pie isn’t getting bigger. However, a furniture retailers piece of the pie can increase substantially. Join us for this vital and informational seminar!
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