Every day we are influenced by the sounds surrounding us; whether listening to a radio station or hearing a baby crying, it inspires our emotions. Even in our favorite movies we hear music in the background to create suspense, thrill, and loving moments for the audience. Each scene requires a different tone of music in order to sell the story. Retailers can incorporate this idea in their showrooms to gain more revenue.
Imagine customers relating their lifestyle to a room just by the sound of music from each showroom. Music enhances the experience of shopping because it influences a customer from the moment they step into the store. The tempo of music cannot be too fast or too slow because it will impact the emotions the customer has and might make them leave quickly or lose interest.
Just as each room requires different styles of colors and furnishings, the setting of each room requires a personal station that plays certain tunes that will connect a customer to the merchandise. For instance, a dining room should have different music than the bedroom. Music should be an accent to the décor of each room and contain a sense of belonging for the customers. The backdrop of music will create a vision for the customer with their family inside the showrooms, and encourage them to continue shopping. Rooms will come to life with the support of music. Customers will be able to identify their own style in each room.
Another benefit is to include in-store branding messages between songs for customers to learn about current sales, interest rates, delivery options and store policies. Employees will gain value from listening to the music stations by learning about current promotions, advertisements, and being entertained which could improve morale for the store. Background music will help create a professional relationship between the customer and employees in a positive environment. You turn your speakers into an additional sales tool that is considered by the customer as less intrusive and biased than a salesperson. The messages can plant the “sales seed” in the consumer’s mind that can turn into the sound of a ringing register.
Here are five tips on how music will generate revenue:
- Music will upsurge revenue by allowing owners to select the proper music for each showroom to showcase merchandise and grab the customer’s attention.
- Customer satisfaction will increase by identifying your brand with the customers.
- Employees and customers will be reminded of current promotions through music messaging.
- In-store messaging will advertise your brand only, and eliminate competitors.
- Using licensed music from a company will avoid any infringement fees that can be in excess of $100,000.
Elvia Medina, is a student intern at Sacramento State. Her focus is in Public Relations and can be contacted at medina916@att.net. For more information on music or messaging, contact Jim Mathews at Retail Radio, (888) 807-6863.
To find out about WHFA’s discount program with Retail Radion, contact WHFA at (800) 422-3778.
