Blogs


Monday, December 12th, 2011

Layaway

As we approach the holidays, we also continue to live in an economy that is tough on so many people. It is always the job of a professional salesperson to get to know their customers, what they want, and then help them determine the best way to accomplish that. That is especially true in these trying times.

Most people still want to enjoy the holidays and do as much as they can with what they do have. It is the salesperson’s job to help them do that. There are all kinds of tools and programs that can make it easier for your customers to enjoy the upcoming holidays. Anyone who has been a salesperson for more than five minutes knows about layaway, but do we use it enough? Do we offer it enough to our customers? My experience tells me that we do not; but we should.

When a prospect tells a salesperson that they would love to buy the product, but the price is just too high, the response often goes something like this. “I understand times are tough. We have a credit program for which you might qualify.” In this day and age, most people have no interest in taking on more credit and another monthly bill that will last for years. It’s not the job of a salesperson to protect their customer’s personal finances, of course, but it is their job to give the customer what they want while feeling comfortable.

A layaway plan is a perfect fit in this type of situation. A customer can put the product they want in layaway, and pay over a period of time. A program like this is a great tool for salespeople at any time, but even more so during the holiday season. Some customers have heard of layaway but don’t know exactly how it works, and others may not have ever heard about a layaway program. If you are faced with a price objection and it really is a matter of budget, that’s the perfect time to explain your layaway plan. Make sure you know how the plan works, and be prepared to answer any question that your customer may have about it.

In addition to making the sale today, chances are the customer will be so pleased that you were able to help them get what they wanted, that you have also gained a repeat customer.

This blog post was originally from the Brad Huisken’s blog on the IAS Training website. Click here to read more of Brad’s blogs.

Tuesday, November 22nd, 2011

Thanksgiving Recipes from the WHFA Staff

Looking for a last minute recipe for Thanksgiving? Check out these favorites from the team at Western Home Furnishings Association!

Fresh Cranberry-Orange Relish

Cranberry Orange RelishIngredients

  • 1 pkg of fresh cranberries
  • 1 orange, unpeeled
  • sugar (to taste) I start with 1/2 cup and go from there

Directions
Mix in processor

From Kaprice Crawford

 

Creamed Pearl Onions

Ingredients

  • 1 bag frozen pearl onions
  • 1 tablespoon unsalted butter
  • 1/2 cup heavy cream
  • Kosher salt and freshly ground black pepper
  • Roasted Chestnuts

Directions

Thaw pearl onions and then sauté in butter until golden brown. Deglaze by adding a little water at a time. Finish with heavy cream and reduce until you achieve a smooth consistency. Season, to taste, with salt and pepper, add chestnuts, and serve immediately.

From Cindi Williams

 

Berry Banana Mallow Yam Bake

Berry Banana Yam BakeIngredients

  • 1/2  Cup Flour
  • 1/2  Cup Packed Brown Sugar
  • 1/2  Cup Old-Fashioned Or Quick Oats Uncooked
  • 1     Teaspoon Cinnamon
  • 1/3  Cup Margarine (Butter Doesn’t Work Well)
  • 2     29-Oz. Cans Cut Sweet Potatoes, Drained
  • 2     Cups Fresh Uncooked Cranberries (1 Bag)
  • 3     Bananas (Firm To Slightly Green)
  • Marshmallows (Large Or Small)

Directions
Combine flour, sugar, oats and cinnamon; cut in room temp. Margarine until mixture resembles coarse crumbs. I use my hands, they work better than a mixer or spoon. Lightly toss 1 cup crumb mixture with yams and cranberries; arrange in large pyrex or corning (approx. 13 x 9 or larger) baking dish along with bananas halved and sliced in 1 inch lengths. Sprinkle with remaining crumb mixture.

Bake at 350 degrees, 35 minutes. Then place marshmallows on top, bake until golden brown (about 10-15 minutes). Keep your eye on them and don’t burn them.

From Melissa Dressler

 

Pumpkin Bars

Pumpkin BarsIngredients

Bars:

  • 4 eggs
  • 1 2/3 cups granulated sugar
  • 1 cup vegetable oil
  • 15-ounce can pumpkin
  • 2 cups sifted all-purpose flour
  • 2 teaspoons baking powder
  • 2 teaspoons ground cinnamon
  • 1 teaspoon salt
  • 1 teaspoon baking soda

Icing:

  • 8-ounce package cream cheese, softened
  • 1/2 cup butter or margarine, softened
  • 2 cups sifted confectioners’ sugar
  • 1 teaspoon vanilla extract

Directions
Preheat the oven to 350 degrees F.Using an electric mixer at medium speed, combine the eggs, sugar, oil and pumpkin until light and fluffy. Stir together the flour, baking powder, cinnamon, salt and baking soda. Add the dry ingredients to the pumpkin mixture and mix at low speed until thoroughly combined and the batter is smooth. Spread the batter into a greased 13 by 10-inch baking pan. Bake for 30 minutes. Let cool completely before frosting. Cut into bars.To make the icing: Combine the cream cheese and butter in a medium bowl with an electric mixer until smooth. Add the sugar and mix at low speed until combined. Stir in the vanilla and mix again. Spread on cooled pumpkin bars.

From Melody King (and Paula Deen!)

My mother’s thanksgiving stuffing recipe with a slight twist

Ingredients

  • Half a loaf of wheat bread
  • Half a loaf of white bread
  • 1 to 2 eggs-beaten
  • 1 large onion- chopped
  • 1/2 green pepper – chopped
  • 1 stalk celery chopped fine
  • 10 or more mushrooms sliced and cross sliced
  • seasoned salt – to taste
  • Onion and garlic powder to taste (if desired)
  • ground black pepper – to taste
  • olive oil and butter

Directions
Place bread on cookie sheets and leave out for a day or two until somewhat hard or place in warm oven to harden

break bread into small pieces in a large bowl – pour water onto bread, mix until moistened then squeeze out excess.

In a large frying pan, sauté vegetables until soft in olive oil with a small amount of butter added. Lower heat. Add softened bread and mix together well. Add egg(s) and mix well. sauté until fluffy. Add additional water if stuffing gets too dry. Add seasonings to taste. Place mixture into covered casserole. Bake in a slow, about 300 degree oven until browned on top. takes about 2-3 hours. Check occasionally to be sure stuffing is not too dry or too brown.

From Sharron Bradley

Friday, November 18th, 2011

The Beat – November 18

Longtime mattress manufacturer, Everton Mattress, Twin Falls, Idaho, acquired several new machines in order to improve the quality of their product and improve the plant and operator efficiencies. The Everton factory recently added its fourth quilter which is a computer aided tack and jump quilter, this machine can add additional comfort layers found in the surface area of the sleep set in faster and more efficient matter. … Gates Home Furnishings, Grants Pass, Ore., participated in a rewarding opportunity by making the dreams of the McPhail’s family come true through the show Extreme Makeover: Home Edition. “It’s a once-in-a-lifetime, inspiring experience in the furniture industry,” said Gates. “It’s a chance to help a deserving family in need to receive a home that will better their lives. And it’s also the opportunity to join a very caring community as we all came together to help out one of our own.”…Fruehauf’s in Boulder, Colo., won the 2011 International Casual Furnishings Association Apollo Awards. The Apollo Award is presented to one store each year that has demonstrated retail excellence in the sales and marketing of outdoor furnishings, and must demonstrate outstanding accomplishments and commitment to customer service. When owner Mary Fruehauf found out about the win, “I was texting everyone as fast as I could to tell them the news, it was so exciting!” … Mum’s Place in Pacific Grove, Calif., is celebrating their 25th year in business! … Another store celebrating 30 years in business is Michael Alan Furnishings, Lake Havasu, Ariz. … Congratulations to all of our wonderful WHFA members! … The third annual National Home Furnishings Month held last September broke records with 15 percent more dealers participating and an 11 percent increase in consumer engagement.

Friday, October 7th, 2011

The Beat—October 7, 2011

Welcome to The Beat—a quick lowdown on what has happened in the furniture industry for the week.

Week of October 7, 2011

Gates Furniture, Grants Pass, Ore., recently participated in the Extreme Makeover Home Edition Jackson County and donated over $18,000 in furniture to the winning family. … Jerome’s Furniture, San Diego, Calif., was named, by Furniture/Today, the second fastest growing retailer in the U.S. in 2010. Jerome’s, known for its “Jerry’s Price” everyday low price strategy, also had the fourth greatest percentage sales increase—up almost 21 percent in 2010. … The Sleep Train in Sacramento, Calif., has been inspiring other companies and organizations to support The Sleep Train Foster Kids. Companies like Under the Nile, Laptop Lunches and organizations such as “Reaching Beyond the Walls” Missions Group at San Quentin State Prison have donated products and money to support local foster children. … October is Breast Cancer Awareness Month, and Forearm Forklift is showing their support by selling pink Lifting Straps and donating an annual $10,000 to support The Breast Cancer Research Foundation.

Got news? Send it to mdressler@whfa.org and you might see your name pop up in our blog!

Wednesday, October 5th, 2011

Ralph & Marv’s Community

Ralph here!

And me, Marv… don’t forget me Ralph!

Sorry Marv, I would never forget you. Let me restart, Ralph and Marvin here. If you haven’t seen us, we are the new spokes-penguins for Western Home Furnishings Association and they recently asked us to guest blog for them!

Whoopee! Who knew that penguins could be so much fun!

Obviously the smart and brilliant team over at the WHFA knew we would be a hoot. They signed us up for a three month contract.

Ca-ching!!

OK, enough of this silly nonsense. What Marv and I are here to talk about today is the
importance of community. Us penguins, we understand community. We are very social and enjoy the company of other penguins—much like what we have been told about the retailers that join WHFA. The best thing about being a part of a community is knowing that no matter what, the others in the community will be there to support and help you. You will never be alone.

Good, cause I really don’t like being alone! I also always learn a new way of catching fish when I talk to my other penguin friends. They sure do understand how tough it can be in those waters at times.

Agreed Marv. That’s why us penguins always have each others backs. Just like WHFA.

Well, that is all for today… The other penguins are calling for Marv and I to join the dance-a-thon (come on, you’ve seen Happy Feet! We’ve got moves!)

The ad that made Marv & I famous!

 

 Retailers Helping Retailers